2020 - 2022
ROADMAP

3 Year Priority Plan:

Web Development

Synchronization

All regions should function under the same network of systems & software. Thus streamlining our data points of view.

Optimization

Staying up to date with our web framework and ensuring that speed is at the top of our priority.

UX / UI

Designing with the consumer in mind. Ensuring that information is easy to find and engaging.

SEO

Technical Cleanup

Keeping up to date with search engine requirements and a technical cleanup of the SYSPRO data that is represented online.

Search Performance

Ranking in line with and eventually above our competitors for consumer searches.

Targeted Advertising

Zoning in on our target market, making SYSPRO information easy and accessible to potential buyers.

Systems

Standardization

Utilizing the main effective software and systems throughout all regions.

Enhanced Reporting

Implementing effective changes and practices for enhanced reporting across all marketing channels.

Accessibility

Ease of locating important information within SYSPRO.

Plan of Action Summary

2020

  • Global Hosting (Q1)
  • Webpage Content Redeploy (Q1, Q2, Q3)
  • SARA Bot (Q2)
  • Asia Multisite (Q4)

2021

  • Kenya website deploy (Q1)
  • Blog UX/UI redeploy (Q1, Q2)
  • Backend Single sign-in page for Digital Team (Q2)
  • Global PartnerUP Awards promotions (Q2, Q3)
  • Website Global Modal (Q3)
  • Product Roadmap updating (Q3)
  • Main website infrastructure redeploy (Q3, Q4)
  • Webpage content redeploy (Q3, Q4)
  • BlueSky/Digital Transformation re-do (Q3, Q4)
  • Consolidating USA site with SYSPRO sites (Q2, Q3, Q4)
  • Homepage Design Optimization (Planning and Implementation) (Q3, Q4)

2022

  • Single Content Library DAM (Q1)
  • Careers Page/s with HR (Q2)
  • EMEA regional websites deployment (Netherlands, etc) (Q2)
  • PartnerUP Listings (Regional divide) (Q1, Q2)
  • Global ISV Partners (Q1, Q2)
  • Website navigation planning and implementation (Q1, Q2)
  • Implement Webinars for Regions (Q1, Q2, Q3)
  • SARA Bot 2.0 (Q2, Q3)
  • Hreflangs (Q2, Q3)
  • Google Analytics account cleanup (Properties, Views, Tags, scripts) (Q2)
  • Update Hreflangs (Q2)
  • Reducing Redirect 301 loops & 404 remedies (Q2, Q3, Q4)
  • Corporate vs Regional content strategy (Q3, Q4)
  • De-indexing old low traffic pages (Q3, Q4)
  • Reducing Redirect 301 loops & 404 remedies (Q1)
  • De-indexing old low traffic pages (Q1)
  • Regionalize Site Copy (Q1, Q2, Q3, Q4)
  • Role-based benefits to Content (Q1, Q2, Q3, Q4)
  • US Marketo migration to Global HubSpot (Q2,Q3)
  • Global HubSpot cleanup (Q2, Q3)
  • Canada migration to Global HubSpot (Q2,Q3)
  • Standardization of PM tool across all Regions (Q2,Q3, Q4)
  • ClickUp Implementation
  • Digital.syspro.com re-do (Q4)
  • Implement DAM as approval from Company (Q1)
  • Standardization of PM tool across all Regions (Q1)
  • ClickUp Integration
  • Digital.syspro.com re-do (Q1)
  • SYSPRO Digital CI (web based) (Q1, Q2)
  • Data Visualization Tool (Q1, Q2)
  • Integration of Intent data in HubSpot (Q1, Q2)

Year on Year Timeline

2020

Q1

WEB
– Global Hosting
– Webpage Content Redeploy

Q2

WEB
– Webpage Content Redeploy
– SARA Bot

SEO
– Hreflangs

SYSTEMS
– US Marketo migration to Global HubSpot

Q3

WEB
– Webpage Content Redeploy

SEO
– Hreflangs

SYSTEMS
– US Marketo migration to Global HubSpot

Q4

WEB
– Asia Multisite

2021

Q1

WEB
– Kenya website deploy
– Blog UX/UI redeploy

Q2

WEB
– Blog UX/UI redeploy
– Backend Single sign-in page for Digital Team
– Global PartnerUP Awards promotions

SEO
– Google Analytics account cleanup (Properties, Views, Tags, scripts)
– Update Hreflangs
– Reducing Redirect 301 loops & 404 remedies

SYSTEMS
– Global HubSpot cleanup
– Canada migration to Global HubSpot
– Standardization of PM tool across all Regions

Q3

WEB
– Global PartnerUP Awards promotions
– Website Global Modal
– Product Roadmap updating
– Main website infrastructure redeploy
– Webpage content redeploy
– BlueSky/Digital Transformation re-do
– Consolidating USA site with SYSPRO sites
– Homepage Design Optimization (Planning and Implementation)

SEO
– Reducing Redirect 301 loops & 404 remedies
– Corporate vs Regional content strategy
– De-indexing old low traffic pages

SYSTEMS
– Global HubSpot cleanup
– Canada migration to Global HubSpot
– Standardization of PM tool across all Regions
– ClickUp Implementation

Q4

WEB
– Main website infrastructure redeploy
– Webpage content redeploy
– BlueSky/Digital Transformation re-do
– Consolidating USA site with SYSPRO sites
– Homepage Design Optimization (Planning and Implementation)

SEO
– Reducing Redirect 301 loops & 404 remedies
– Corporate vs Regional content strategy
– De-indexing old low traffic pages

SYSTEMS
– Digital.syspro.com re-do

2022

Q1

WEB
– Single Content Library DAM
– PartnerUP Listings (Regional divide)
– Global ISV Partners
– Website navigation planning and implementation
– Implement Webinars for Regions

SEO
– Reducing Redirect 301 loops & 404 remedies
– De-indexing old low traffic pages
– Regionalize Site Copy
– Role-based benefits to Content

SYSTEMS
– Implement DAM as approval from Company
– Standardization of PM tool across all Regions
– ClickUp Integration
– Digital.syspro.com re-do
– SYSPRO Digital CI (web based)
– Data Visualization Tool
– Integration of Intent data in HubSpot

Q2

WEB
– Careers Page/s with HR
– EMEA regional websites deployment (Netherlands, etc)
– PartnerUP Listings (Regional divide)
– Global ISV Partners
– Website navigation planning and implementation
– Implement Webinars for Regions SARA
– Bot 2.0

SEO
– Regionalize Site Copy
– Role-based benefits to Content

SYSTEMS
– SYSPRO Digital CI (web based)
– Data Visualization Tool
– Integration of Intent data in HubSpotacross all Regions

Q3

WEB
– Website navigation planning and implementation
– Implement Webinars for Regions SARA Bot 2.0

SEO
– Regionalize Site Copy
– Role-based benefits to Content

Q4

SEO
– Regionalize Site Copy
– Role-based benefits to Content

Thank You.