2022 - 2026
ROADMAP
5 Year Priority Plan:
Web Development
Creating a solid website structure to support company growth and SEO optimization
Data driven strategy
Improving site architecture and use of digital channels and tactics to achieve brand awareness and lead gen.
Optimization
Staying up to date with our web framework, UX UI and ensuring that speed is at the top of our priority.
Regionalization
Designing with the consumer in mind. Ensuring that information is easy to find and engaging.
SEO
Efforts to boost domain authority, quality traffic = quality leads
Technical Cleanup
Keeping up to date with search engine requirements and a technical cleanup of the SYSPRO data that is represented online.
Search Performance
Ranking in line with and eventually above our competitors for consumer searches.
Targeted Advertising
Zoning in on our target market, making SYSPRO information easy and accessible to potential buyers.
Systems
Better data, faster time to actionable marketing campaigns and ease of use across the globe
Standardization
Utilizing the main effective software and systems throughout all regions.
Enhanced Reporting
Implementing effective changes and practices for enhanced reporting across all marketing channels.
Accessibility
Ease of locating important information within SYSPRO.
Plan of Action Summary
2022
Supply Chain Campaign Pages & Asset role outs
Supported Upgrade to SYSPRO 8 regional requests
Cloud Roll out
Built the ISV Directory
Phase 1 / 4 on the CI.SYSPRO.COM
Web maintenance, fixes and optimization
Shop LearnIt Online
SYSPRO SPARK
Insider Newsletter takeover
Internal newsletter comms on HubSpot
+- 50 assets, +-9 main pages placed live across 11 websites
2023
Campaign assistance (Embedded Analytics, R2022, R2023, Brand Campaign, Partner Recruit), Americas Med Devices
Page Revamps
CI.SYSPRO.COM (video, brand, digital, partner)
Web maintenance, fixes and optimization
ZINFI pages
Insider Newsletter
Partner Pages Reskin
Marketing Calendar
GA4 Rollout
301 Redirects Cleanup
RegionDev
Blog Trends and Topics
Global CEO
ELT SLT Leadership
2024
Digital Marketing Strategy
Request A Demo interactive portal
Campaign & page reskins
PPC strategy
Customer success story
In the news section
PowerBI reporting
Internal marketing newsletter
Review marketing calendar
Site Audit
PartnerUP Directory
Zinfi CleanUP
SkillUP marketing for partner
developer.syspro.com
Insider Newsletter
SYSPRO SPARK
Site wide SEO regionalization and optimization
2025
Social media influencer marketing (in region)
AI / chatbots on websites
Content library PDF digitization (factsheet, brochures and whitepapers)
Partner Website assistance (creating an eco system of content about SYSPRO via partner websites – help partners boost their marketing)
Using AI to generate content for marketing
Business whatsapp strategy
Advanced SEO (schemas, backlinks strategy, google my biz optimization)
2026
Inhouse Podcasts (boost youtube presence through manufacturing business podcast, possible monetization?)
Website Smart content plan (reading customer cookies to serve content on our website based on their previous search)
VR simulation demos (investing in interactive SYSPRO simulations)
Customer auto pre quotes via website (competitors are already offering pricing ranges based on what the prospect requests)