Website Redeployment

Reasons for Redeployment

Web Development

Code Issues & Maintenance

Brand Alignment

Better UX / UI

Technical Cleanup

SEO Performance

One View

What have we done...

Brand Alignment

User Navigation

Content Cleanup

Dynamic Maintenance

Code Update

New Home Page

Site Optimization

Imagery Cleanup

The Difference

Mobile vs Desktop

SYSPRO Corporate

Old Mobile View

New Mobile View

New Page Layout

Screenshot 2021-09-15 at 01-23-09 Manufacturing Types Manufacturing Business Model SYSPRO

Screenshot 2021-09-15 at 01-23-16 Manufacturing Types ERP Software System for Manufacturing SYSPRO

Other Page Examples

Industry Specific Software

Make to Stock

Content Library

Navigation

2021-09-15 01_30_39-Manufacturing Types _ Manufacturing Business Model _ SYSPRO — Mozilla Firefox

2021-09-15 01_30_59-SYSPRO ERP Software _ ERP Business Software System _ ERP Solutions — Mozilla Fir

SEO Optimization

Google Algorithm

Google has come forth with an update to their search engine capabilities by serving optimized content to end users.

How does this affect us?

– SYSPROs old website suffered from SEO optimization that prevented SYSPRO from being recommended and made it difficult to rank number 1 on search engines by not complying to Search Engine perimeter guidelines. This affected our searchability and thus made to develop our campaigns and deliver the right content to the right people

– The new website has optimized Content from researching the most optimal keywords and restructuring our content to deliver brand awareness and drive enquires by showcasing our entire product range digitally, this was done through optimizing each page and constructing a user journey that delivered more information than they needed.

Organic Traffic

The old website struggled with driving traffic to generate good quality leads as the optimization was outdated with the terms of google guidelines and the content was not optimized enough for pages to get promoted, as with the new website, we have chosen an optimization route that is relevant to our industry, digitally, to target and drive good quality traffic organically and increase our brand awareness, this way we can compete more for our competitors space.

Improving credibility and authority

We have the ability now to rank on the top of google organically, the first page og Google listing receives 33% of all search traffic. Search engine visibility directly correlates to boosted web traffic and increased revenue, Ranking on the first page of Google boosts credibility among potential clients. Google ranks websites based on created content, website speed, and mobile usability.

Optimized Promotion

By optimizing our pages and building authority we have the potential ability to reach the top of paid search results and among first-page organic rankings provide consumers additional opportunities to visit your website and bolster brand credibility.

GA/GSC/GTM

By optimizing the new websites on Google Analytics and Google Search Console, we have the ability to better find and locate cleaner data to increase our decision making process when developing promotions and driving campaigns. This will allow us to be ahead of our competitors and follow trends that occur in the digital market.