Google has come forth with an update to their search engine capabilities by serving optimized content to end users.
How does this affect us?
– SYSPROs old website suffered from SEO optimization that prevented SYSPRO from being recommended and made it difficult to rank number 1 on search engines by not complying to Search Engine perimeter guidelines. This affected our searchability and thus made to develop our campaigns and deliver the right content to the right people
– The new website has optimized Content from researching the most optimal keywords and restructuring our content to deliver brand awareness and drive enquires by showcasing our entire product range digitally, this was done through optimizing each page and constructing a user journey that delivered more information than they needed.